CSR programs are now becoming a staple of any business’s marketing strategy as consumers are keen to be associated with brands that have strong CSR credentials. At Polindo Utama, we believe that our corporate social responsibility initiatives play an important role in our supply chain as well as promoting sustainable practices in Indonesia. We have become a facilitator for many companies from multinationals to SME’s to engage in plastic bottle recycling activities. By partnering with companies through this method, businesses not only meet their CSR objectives, but this also provides us with another source of raw materials to produce our PET flakes.
We take a proactive approach in contributing to disadvantaged communities throughout the country. An important aspect of our CSR activities is educating and informing such communities on the importance of plastic recycling and how our business can help in this regard. Through this, we can give unskilled workers training, and showcase how they can benefit from our integrated operations. In the field of healthcare, we provide funding for medical equipment for local hospitals in addition to financing critical medical procedures.
We regularly plan, monitor and evaluate the impact of our CSR programmes to ensure that they deliver tangible results. As such, engaging our CSR recipients as our partners, we believe our businesses can encourage others to implement plastic recycling measures that can also impact living standards in communities across Indonesia.